Colorado Springs · Working everywhere

JoshuaHolloway.

Developer, analyst, and digital strategist.

I have worked across websites, applications, marketing, and data. I like finding where those pieces connect, then making the whole system easier to use and understand.

Web developmentAnalytics & measurementDigital strategyPractical experiments

01 / About

My favorite work starts with a messy question: What is happening here, and how could this work better?

That question led me from SEO and digital marketing to front-end web development, then software engineering, then advanced data and analytics. AI is the next place I am bringing those disciplines together.

The through line is curiosity: I like building the thing, measuring whether it works, and explaining what we learned in plain English.

I studied philosophy and religious studies at Purdue University, graduating in 2010. I am now based in Colorado Springs.

02 / What I do

Build the system.
Understand the signal.

01 / Build

Websites &
applications

Front-end development, site architecture, e-commerce, and the practical work of maintaining and improving production products.

02 / Measure

Analytics &
data

Defining useful KPIs, building reporting structures, investigating performance, and making data reliable enough to act on.

03 / Decide

Digital
strategy

Connecting development, search, paid campaigns, and product goals so technical choices serve a clear purpose.

03 / Background

A career across
the whole stack.

A short professional history, from front-end development to software engineering, web products, and analytics.

01

Front-End Web Developer

Full time through 2016, then freelance work with SFP through 2020.

SFP.net2010–2020
02

Software Engineer

Software and web work for a high-performance computing company.

Aspen Systems2019–2021
03

Website & App Manager

Website and app work across development, operations, and digital marketing.

Bitcoin Depot2021–2023
04

Director of Data Analytics

Analytics strategy, measurement, reporting, and data quality.

Prepaid2Coin2024–present

Working toolkit

JavaScriptPHPPythonSQLNode.js / ReactMySQL / PostgreSQLGoogle / Adobe AnalyticsTag ManagerTableauSEO / SEMAWS / GCP

04 / Beyond the résumé

Curious by
default.

Independent work

Small tools, real questions

Prototypes and experiments at the intersection of interfaces, information, and everyday use.

Writing, eventually

Thinking in public

Notes on technology, meaning, the changing web, and whichever questions refuse to leave me alone.

Off the clock

A life beyond tabs

Colorado mountains, skiing, family, and the welcome perspective that comes from getting outside.

05 / Contact

Have something
interesting in mind?

I am interested in thoughtful web projects, analytics problems, useful tools, and conversations that lead somewhere.